I just had an idea. Here it is...
In Santa Monica, there is a very popular shopping area called "3rd Street Promenade". Basically it is a walking-only street that spans about three blocks, with various stores and restaurants. One of the things this strip is best known for, however, is the street performers. They are usually very good, and there are all kinds... dancers, singers, full bands, magicians, acrobats and more. There are usually about five performers on the Promenade at all times, spaced out perfectly across the entire stretch. Some are more popular than others (Crowds of over 100 people form instantly for some, others have no audience at times). Generally, each performer has to acquire a permit (only $37), and then contact the Bayside District Corporation to book themselves. I have heard from a couple sources that they require an audition, but I am not 100% sure if that is true. Either way, Bayside seems to be the corporation that handle everything and the performers are one of their largest marketing assets, clearly.
Each time I visit the promenade, I see some new performer. The more I see, the more I begin to fit them together in my mind like a puzzle. Recently I came up with a possible combination of 2 specific guitarists, a beat-boxer, a singer and a group of dancers who, if working together with some practice, could be incredible to watch.
This leads me to my idea...
I started thinking that if I contacted Bayside, and pitched the idea of putting on a monthly stage event, "The Best of the Promenade" or "The Best of 3rd Street" (Can't decide which rings better), they would probably be interested enough to fund a small banner-advertisement campaign for it. The idea is that such an event would bring more business to the promenade on the day it was held. Also, the performers alone would advertise such an event, if they were involved, even without a paper ad campaign.
Right now in my head, this is how it would work...
1. I pitch the idea to Bayside, just as an if/then. (If I can organize it, will you support it?)
2. I approach the street performers and see if they have any interest.
3. Set any interested performers up with each other, and suggest some work together- see what teamwork brings.
4. When the performers feel confident pulling off the big show, organize a meeting with the performers and Bayside to schedule out the first event. Seek budgeting from Bayside to provide a temporary stage and sound system.
5. Advertise and execute the first event.
The event would be a free concert of the promenade performers, combining acts, yet keeping some solo, depending. Possibly a two-stage setup would be best. The crowds would be massive. The performers would be spotlighted and marketed a LOT better than usual. If the event ran monthly, it would become famously known, and the performers would strive to be a part of it each month.
The absolute key to success is combining the acts. That would be the draw, as people are familiar with many individual acts, and would be excited and delighted to see them harmonizing with each other on stage once a month.
That's my idea for the day. Maybe I'll contact Bayside soon to explore this further.